PMS 295 C
HEX: #002856
C: 100
M: 84
Y: 36
K: 39
R: 0
G: 40
B: 86
Media / Branding Kit
Please direct all inquiries and questions regarding media, public relations, and branding to:
Ryan Gasser
Coordinator of Communications & Marketing
614.836.4522
rgasser@efcts.us
Thank you for your interest in Eastland-Fairfield Career & Technical Schools. Please be sure to review our brand guidelines for instructions on how to use our logo, colors, typeface, and other design and identity elements.
Please include "Media Kit Request" in the subject headline and the following information in your email:
Name
Organization
Purpose of your request
Media kit includes: brand guidelines, logo use and variations, fonts, tagline, and colors.
Our Logos and Marks
Please use one of the primary logos below at least once when referencing Eastland-Fairfield Career & Technical Schools. Do not modify or manipulate the logo in any way. When laying out the full logo, use the height of the headline text to allow enough clear space. When laying out the logo mark, use 1/4 the height of the logo to allow for enough clear space.
All primary logos can be accessed in our online media kit. For additional logo types and color variations, please contact Ryan Gasser.
Our Colors
It is essential to use consistent colors when expressing the Eastland-Fairfield identity. This guide provides the official colors in their various color mixes for multiple applications from spot color to process printing to video and web.
Primary Colors
Navy Blue
Light Blue
PMS 369 C
HEX: #0093C9
C: 100
M: 21
Y: 10
K: 0
R: 0
G: 147
B: 201
Lime Green
PMS 376 C
HEX: #80BC00
C: 56
M: 3
Y: 100
K: 0
R: 127
G: 188
B: 66
Secondary Colors
Orange
PMS 1655 C
HEX: #FF4D00
C: 0
M: 84
Y: 100
K: 0
R: 255
G: 77
B: 0
Yellow
PMS 107 C
HEX: #FDE021
C: 3
M: 7
Y: 95
K: 0
R: 253
G: 224
B: 33
Black
PMS 295 C
HEX: #231F20
C: 100
M: 84
Y: 36
K: 39
R: 0
G: 40
B: 86
White
PMS 295 C
HEX: FFFFFF
C: 100
M: 84
Y: 36
K: 39
R: 0
G: 40
B: 86
Our Name
The way in which Eastland-Fairfield is referenced in marketing materials, news stories, and in common use is important.
THE DISTRICT
Full name: Eastland-Fairfield Career & Technical Schools
Short name (used after first full reference): Eastland-Fairfield, EF, or EFCTS
* Always use the hyphen (-) and the ampersand (&) when referencing the District.
THE CAREER CENTERS
Full name: Eastland Career Center
Short name (used after first full reference): ECC
Full name: Fairfield Career Center
Short name (used after first full reference): FCC
ADULT PROGRAMMING
Full name: Adult Workforce Development
Short name (used after first full reference): AWD or Eastland-Fairfield's adult programming
THE HIGH SCHOOL PROGRAMS
Career Tech programs are owned by the Eastland-Fairfield district and housed at a campus location, associate high school, or the Adult Workforce Development Center. Satellite programs are EFCTS programs that are housed inside an associate high school. When referencing specific programs, please do so in one of the following ways:
The Eastland-Fairfield (program name) program at (location) ...
ex: The Eastland-Fairfield Criminal Justice program at Fairfield Career Center.The Eastland-Fairfield adult (program name) program ...
ex. The Eastland-Fairfield adult Welding program ...The Eastland-Fairfield (program name) satellite program at (high school) ...
ex: The Eastland-Fairfield Multimedia program at Pickerington High School North ...The (program name) program at (location) ...
ex. The Pre-Engineering program at Eastland Career Center ...
Do NOT use syntax that indicates a career center or high school is in possession of an EFCTS program.
ex: The Eastland Career Center's Aviation program ...
Our Fonts
When preparing documents, apparel, advertising, or other text representation of Eastland-Fairfield, please use our official font: Raleway.
Raleway is an extensive font family that allows enough variation to create distinguished headlines, sub-headlines, and body text. Do not attempt to typeset or recreate the logotype. Raleway is available at www.fonts.google.com or in our media kit.
Our Tagline
Your Future. Our Focus.
This short but powerful phrase reinforces our commitment that we put our students and their families first, every day. When using our referencing our tagline, please capitalize the first letter of each word, write as two statements punctuated with periods, and use both statements together - not independently. The tagline should be used in conjunction with the logo. However, it may be used in a headline, sentence, or to punctuate a block of text. Color and size variations can be found in our media kit.
Boilerplate
Eastland-Fairfield Career & Technical Schools is the seventh-largest career and technical education district, geographically, in the State of Ohio. We serve more than 5,000 students in 16 school districts throughout Franklin, Fairfield and Pickaway counties. Eastland-Fairfield provides more than 40 programs to over 1,400 high school and adult students. The district has two main campuses — Eastland Career Center in Groveport and Fairfield Career Center in Carroll, with satellite locations at four of our associate high schools: Gahanna Lincoln, Groveport Madison, New Albany, and Pickerington North.
Founded in 1969. Eastland-Fairfield Career & Technical Schools’ mission is to engage, enrich, and equip students every day in every experience. We prepare students to pursue their life’s next E: Employment, Enlistment, Entrepreneurship, and/or additional Education. Visit us online at www.eastlandfairfield.com and follow us on Twitter, Facebook, Instagram, YouTube, and LinkedIn for regular updates, fun content and information.
updated: August 2022